The Sales Cubed model consists of three well defined steps: XPLORE, XECUTE, and XSELL.  When combined, these three steps result in a process that can be replicated from sales person to sales person with measurable results. 

During the XPLORE step, we determine the who, what, where, why and how of your current selling model.  XPLORE provides valuable information to top management about the entire sales process.  Using the data from this step, we work with top sales and corporate management to refine and improve the processes that are in place.  Some things will be enhanced and others will be discarded in this phase.   The result is a set of tools that both sales people and management can use.  These tools are either implemented manually or automated using the technology available within the company.  This step is called XECUTE and provides a proof point for the implementation.  XFER will work with management, training departments and other stake holders to deploy and train the sales force in the use of the tools developed.    

The final step is to provide automation for the tools.  This is the XSELL stage.  During this phase, the tools that were developed are automated using software and technology that is either already deployed in the organization or that will be acquired by the organization.  Once the XSELL stage has been implemented and deployed to the sales force, a cycle of continuous improvement is begun.  Refinement and target selling models can be constructed from the data generated by each process in the selling cycle.