XFER Blog

Technology brings a fair amount of automation to any organization that chooses to use it. One of the most popular ways that automation is used is by sending emails. Automated emails can be used in support of nearly any action your business takes, but there are questions whether some of them actually offer the value you think. Today, we discuss some of the pros and cons of automated emails. 

Having tools that help enhance your ability to support your customers is rarer than you may expect. One of the best tools a lot of businesses employ is Customer Relationship Management (CRM). The CRM system can transform how a business operates, but to make the most of it, you’ll need to employ some strategies. 

The cloud has the potential to revolutionize a company’s operations in countless ways. Let's explore the cloud and how it can support your operational goals and needs.

If you want your business to thrive, then you need to set goals that allow it to do so. Today, we want to explore a framework for goal setting that your business can benefit from: the SMART goal framework.

IT is a crucial part of running a business, but it plays a deeper role than many realize. Today, we want to explore the relationship that businesses have with IT and, in particular, the effect technology has on company culture.

Ransomware is not just a business problem; it is also a consumer and user problem. While it might lock down your business’ files and make them inaccessible, there is also the possibility that the cybercriminals will steal and sell the data on the black market rather than safely return it. What happens to users who have had their data stolen during a ransomware attack?

AI can have transformative effects on your business' operations, provided you can navigate its various pros and cons. Today, we want to highlight some of the greatest benefits and disadvantages that AI poses for any business looking to implement it into its operations.

No two leaders will have the exact same approach to the considerable task at hand, but it can be remarkably helpful to see what others do so you can make better decisions regarding your own management style. Let’s take a look at some specific leadership styles and whether they work well (or don’t).

Your business might depend on technology, but if it’s not managed properly, this dependence can become a detriment. Small businesses in particular must be aware of several challenges specific to their technology infrastructures. Let’s examine three of the most common culprits for your company’s technological troubles and what you can do about them.

Regulations and compliance standards are in place for effectively every industry to uphold, many of which address cybersecurity in some way or another. Let’s talk for a moment about why compliance to these standards is of the utmost importance for your organization.

It was only a few decades ago that purchasing a couple of computers for a business was almost the same investment as purchasing a decent company van. In 1986, a business could spend $3500 on a single Compaq Portable II, which was a 24 lb monstrosity with a tiny 9-inch screen. Alternatively, a Chevy Astro Cargo Van cost about $7800 around the same year. 

Despite not wanting to think about cybersecurity incidents derailing your operations, it’s important nevertheless to consider them before it’s too late to do anything about them. These days, businesses need to invest considerable capital into protections, including a cyber insurance policy to cover all of their bases.

Let’s discuss some of your options for cybersecurity insurance and what you’ll need to know to make the most informed decisions possible.

Artificial intelligence has several uses in the business world, many of which utilize machine learning. With greater access to this technology than ever before, small businesses have more opportunities to grow as a result. Let’s go over how SMBs can utilize AI, including how to get started with it.

Technology adoption can be a major issue for many businesses, mostly due to the variable costs of adding new technologies to a business’ cache of technology tools. For smaller businesses, adding new technologies that will allow them to compete with larger businesses can be even more difficult. Let’s take a look at the adoption gap between larger businesses and smaller businesses and why they are having a hard time closing it. 

Cybersecurity is one aspect of running a business that absolutely cannot be underestimated in its importance. It doesn't matter if you’re a huge enterprise or a small business; if you don’t take cybersecurity seriously, there is a very real possibility that your organization could be threatened in the near future. The easiest way to ensure your business’ continuity is to develop an internal culture of cybersecurity, and it starts from the top-down with you, the boss.

Working from home adds quite a few additional wrinkles into the workday, including a few that pertain to your team’s communicative capabilities. With many different people operating at their best through different forms of communication, establishing which of these forms best suits your needs is crucial. Let us consider some of the options you have, whether you’re fully investing in a future of remote operations, or simply planning a more hybrid approach as time passes.

Data, at least nowadays, effectively makes the world go ‘round. Data is responsible for powering the operations that a business needs to undergo if it is to survive. This—as you may imagine—makes data incredibly important for businesses of all sizes to protect.

While looking to the past isn’t often an idea tied to information technology, there are times when it can play a valuable role in your strategy for it. Let’s look at some modern IT concepts that rely on foundational ideas set back in the day.

Social media companies are some of the most powerful entities in today’s world. Their ability to connect people with others of like mind or specific wants and needs often goes overlooked because much of the experience of operating online in today’s climate is adversarial. With the average user spending roughly two hours and 24 minutes per day on social media and messaging apps, companies can use that exposure to promote themselves. Let’s take a look at how small and medium-sized businesses use social media to their advantage.

For a couple years leading up to 2020, the Internet of Things was all the rage, but for obvious reasons, IoT hasn’t been at the top of many IT administrator’s minds unless it was in an effort to secure file access for the endpoints of a newly remote workforce. Despite the questions surrounding revenue and budgets, IoT can bring a lot of value to the small business. Let’s take a look at today’s IoT and talk about a few options that you can use for yours.