XFER Blog

Google is so entrenched in the culture of the planet that we no longer say, "Search for it", instead, we say, "Google it." Most of us use Google products on a daily basis that go beyond its search engine. From tablets and smartphones running Android, to Google's Chromebook running Chrome OS, Google is directly competing with Microsoft and Apple for the world's business and affection.

Concocting a comprehensive and concise marketing strategy is extremely important for any small business. Across the board, the average company uses between 8%-to-15% of their gross revenue to reinvest into marketing themselves. When you consider how large of a percentage of an organization's workable capital that really is, you'll begin to understand why companies are trying to find a solutions to cut their marketing costs. They need not look any further than the palm of their hand to find that very solution.

Working in the IT industry means embracing change and the latest technology trends. Doing the same thing day-in and day-out is a luxury we don't have, and frankly, sounds kind of boring. Since computers were first invented, there's been a need to service them. Here's a look at how the IT service industry has changed over the past 50 years.

By now the vast majority of people have settled into using the Internet as a 24-hour shopping center, where almost anything imaginable can be purchased and shipped right to your door. From goods to services, everything under the sun has a digital price tag. While most of us have used a credit card to buy something online, many of us have alternatively chosen a more secure option, especially when closing deals with individuals on online auction sites like eBay. That option has traditionally been PayPal, which in many ways, has helped to revolutionize the way people transfer money. In fact, PayPal has been so successful, and essential to eBay's success, that eBay bought the company in 2002.

As a small business, your goal should not only be to survive, but to thrive. Many times, small businesses try to cut costs by not purchasing essential equipment and services. Unfortunately, because of its cost, technology ends up on the backburner of the priority list. Don't cut corners. Here are seven tech assets you need to invest in.

First introduced by Xerox back in the 1964, the fax machine, or Long Distance Xerography as it was called then, was the hottest office productivity tool of its day. This new technology saved workers from having to send documents via mail, which dramatically improved office communications. Nearly fifty years later, and the fax machine has become a hindrance to office productivity.

Every once in a while, a radical piece of technology is introduced to the market that has the potential to change everything. Over the last half century alone, digital music, cell phones, GPS technology, PCs, and much more hit the market and changed the way technology is incorporated into our daily lives and workplaces. Is Google Glass the next revolutionary gadget?

Have you ever wondered how cloud computing got its name? Despite popular opinion, cloud computing has nothing to do with the clouds in the sky. Instead, information is transferred to and from data centers, which are shaped nothing like clouds. Yet, there are similarities between the two clouds. We will compare them side-by-side to help you better understand cloud computing.

The growing popularity of employees bringing in their own devices into the workplace (BYOD) is challenging the traditional model of IT for businesses. Many companies are embracing BYOD and adapting their IT networks accordingly. With the way things are trending, it's important to ask yourself where all of this is heading, and consider what a fully realized BYOD environment will look like.

As the mobile device market is booming, more employees are bringing in their own device to work (BYOD). Advantages to BYOD include a workforce that's mobile, increased employee satisfaction, and more; but using personal devices comes with risks, and business owners must consider these risks before allowing BYOD in their office.

Have you ever wondered what it would be like to simply tell a computer what you wanted to eat, and within a couple minutes have your favorite dish displayed before you? Or what if you needed a new kidney or heart and didn't have to be put on a waiting list? This technology isn't that far off with all the experiments and advancements in 3D printing!

Seriously. In a recent blog post, Microsoft makes the case that the upcoming Xbox One is more than a gaming console; it's actually a powerful business tool. The way Microsoft sees things, the $499 Xbox One is "entirely justifiable as a business expense." Before you laugh, consider the business friendly features of the Xbox One.

For those of us that have been able to witness the current technological revolution, we can say mankind has progressed at an exceptional rate. Remember spending hours on your TRS-80 writing code to play the simplest of games? At that point, if you didn't have the floppy disk drive, once you turned it off you had to spend all that time to rewrite the code. This period has taken us from bulky PCs (albeit still marvelous at the time) to devices with hundreds of times the computing power that fit in the palm of our hands.

Consider for a moment the computer you're using right now. Does it have wires? If so, how thick is the monitor you're using to view this? How many gigabytes is your hard drive? How many Microsoft Works documents could you have fit on your trusty 16-gigabyte USB thumb drive?Computing has certainly come a long way in the last four-plus decades; and it's getting exponentially better by the day.

There are many different sleep solutions on the market; some are simple like a fluffier pillow, others are more elaborate like a sleep apnea CPAP mask that assists with breathing. According to a new study by the University of Tubingen in Germany, the best sleep solution may be syncing the sounds around you with the rhythms of your brain.

The whole point of making a budget is to control costs. All it takes is one surprise to undo all the careful work of budget planning. No department is immune to unplanned expenses, and while it's impossible to totally prevent budget-busting expenses across the board, you can take action to turn many surprise expenses into controllable costs.

Are you the type of person that sets reminders in your phone for your anniversary, and then when the alarm goes off, read it and shut it off? Sure it reminds you when it goes off, but then you caught up in the day's activities and completely forget. What if there was a way to set a reminder for this but no way to turn it off?

Servers have always been one of the more expensive yet crucial pieces of your IT infrastructure. A new development in servers is the microserver, which is a stripped down version of a server. The appeal is that they can be designed to handle one task efficiently, and therefore, use fewer resources while costing less to purchase and maintain.

With everything going digital, it's hard to believe that fax machines are still used today. What's funny, is that this same statement is true today just like it was ten years ago. Yet, sales of fax machines continue to increase every year. An alternative that's better in every way is a fax server solution; here are five ways it can save you money.

As a business, you do things differently than the mild-mannered consumer. Like paying bills, it’s not like a business can sit down for half an hour every month, write a few checks, and then be done with it. Businesses have employees whose major duty is paying bills. Technology is the same way, and businesses have different technology needs than consumers.