XFER Blog

It’s probably fair to label social media as one of the greatest inventions of the 21st century. Nearly half of the world’s population are active users of social media; and, that number would almost certainly be higher if more people had access to unencumbered broadband. Over the past few weeks, however, one of the most utilized social media services, the microblogging website Twitter, has sparked some controversy after they added an amendment to a tweet sent by the U.S. President Donald Trump suggesting it contained “potentially misleading information”. Today, we’ll briefly discuss what this showdown with the White House means for social media companies. 

Twitter is recommending that all 336 million users change their passwords as soon as possible due to the discovery of an internal security flaw. While the issue has been fixed and no data breach seems to have taken place, Twitter is clearly taking this situation seriously.

With 255 million active users, Twitter is one of the biggest social media platforms, but some companies are still skeptical about using it. What Twitter-haters may not realize is that it provides businesses with a marketing advantage by allowing them to customize their audience to suit their needs, making it a valuable marketing tool--that is 100% free!

Social media has become a big part of business, and Twitter is one of the top sites. You may know Twitter as an app that lets you send short messages to "followers," however, there's so much more to this useful tool that has been embraced by 218.3 million users worldwide. Let's take a closer look at Twitter and how to utilize it for your business.